With SoWay you connect your ad accounts – Facebook and Instagram, Google Ads, TikTok – and manage them by asking, from the chat or from WhatsApp: how much you've spent, which campaign performs, what to pause. When a request costs money, you see the cost first and then decide.
It connects with your own login
Click “connect”, sign in with your account on the platform and choose what to allow. Your password stays with the platform: SoWay only receives a permission, which you can revoke any time from the same page.
What you can ask it
- ready-made reports: campaigns, day-by-day spend, ads, keywords and the searches that brought clicks;
- pause or resume a campaign, an ad group or an ad;
- change the daily budget or the cost-per-click bid;
- create a new campaign, which starts paused until you switch it on;
- publish a video to your TikTok profile, or send it as a draft to polish in the app.
The cost before the yes
“Raise the budget to 30 euros a day” doesn't go through right away: SoWay replies with a summary – “up to €30 a day, about €912 a month” – and waits for your confirmation. The yes works only once, and only for that request.
Staff read, the owner decides
The people who work with you see reports and results. Changes that spend money or publish stay with the owner, and each one goes into a log: who, when, what.
When it's available
The Roylead connection is already open to everyone. Facebook, Instagram, Google and TikTok open up as each platform completes its approval of SoWay's access.