A flow is a simple rule: take this data from here and bring it there, every so often. In SoWay you set it up once – or ask the assistant – and from then on data moves by itself between your business software and the tools you use, both ways.
Into SoWay
- leads from landing pages into your CRM opportunities;
- daily spend and return into your reports;
- offers, so you know what to link landing pages and leads to.
From SoWay outward
- catalog products become draft landing pages;
- product images go into the ad gallery, ready for your creatives.
No duplicates, no surprises
Every piece of data that moves leaves a link between the two sides: a lead already imported gets updated instead of duplicated, a product already sent isn't sent again. Before switching a flow on, you can do a dry run: see what it would do, without writing anything.
You decide
Choose what moves, which way and how often. Flows that bring data in can only read; flows that write outward are switched on by the owner, with their yes.